Saturday, July 18, 2020

The power of a symbol

           So what is a symbol exaclty? Well, according to most dictionaries, it's a mark or character used to represent a person, thought, or object. This could be a common interpretation like a restaurant logo. It could also be uncommon, like ink blots. Really, anything could be a symbol, it just depends on how much balance there is to the design.

             Before we go any further, I want to tell a story. I'm 1984,the movie 'Ghostbusters' had mainly advertised itself with this logo.

Image courtesy of Wikipedia

        
           The reason for this was due to legal issues with the name. There was a show called 'The Ghost Busters', and Columbia had not gotten the rights to the name yet. So, instead of changing the name, the symbol above was used in most, if not all marketing. This would cause audiences to get excited for the new mystery movie, and inspire future films to market the same way. No name, just a picture to excite people.

              Now while that didn't stop the aforementioned film from dealing with legal issues, it was enough to make it a success! So with a way to convey a message to an audience, it's safe to say symbols are excellent for any purposes. Now again, let me remind you not everyone will see them the same way, especially when things get abstract. That being said, it's interesting to hear what people have to say about those.

              With that out of the way, I'm going to share this image now. I want you to try and interpret the symbols I made, and see what you think of them.



           With That out of the way, thank you once again for reading! Make sure to comment below, share this around, and check out my other posts. Most importantly though, stay tuned!

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