Story of the Logo

         Well, I have finally done it! I have now made a logo for a business to be used commercially! This a very big deal for me, as I hope this leads me to getting future work. With that said, I want to tell the story of how I would create the logo for Bad Dog BBQ.

        So how did I get the chance to make this? Well, back when I worked at Krispy Kreme, my manager had decided it was time to move on in his life. For him, that meant starting the food truck, Bad Dog BBQ. I, of course, made sure to let him know to contact me if he needed a designer. Low and behold, I believe a month later, he does just that, and first just asks that I trace an image for digital format.

     However, soon my former manager came to me with an idea to add a fire or smoke ring instead. So, after a bit of tinkering, and many screenshots, I came up with a base fire design, Shortly afterwards, I started playing with textures to see what kind of effect that could give. It was then I had an idea to give it a wood-fire feel, and made a wooden background.

                 After testing out colors, shapes, and the use of the truck image I liked, we finally had a compromise. After that, I did a few more slight edits, but eventually, it all lead to the image you saw at the top of this post. It might have been a long process, but I would say it was worth it! SO, hopefully you can see what I am capable of, and if you are in Lakeland, Florida, come check out Bad Dog BBQ! It is a true delight!

The power of a symbol

           So what is a symbol exaclty? Well, according to most dictionaries, it's a mark or character used to represent a person, thought, or object. This could be a common interpretation like a restaurant logo. It could also be uncommon, like ink blots. Really, anything could be a symbol, it just depends on how much balance there is to the design.

             Before we go any further, I want to tell a story. I'm 1984,the movie 'Ghostbusters' had mainly advertised itself with this logo.

Image courtesy of Wikipedia

        

           The reason for this was due to legal issues with the name. There was a show called 'The Ghost Busters', and Columbia had not gotten the rights to the name yet. So, instead of changing the name, the symbol above was used in most, if not all marketing. This would cause audiences to get excited for the new mystery movie, and inspire future films to market the same way. No name, just a picture to excite people.

              Now while that didn't stop the aforementioned film from dealing with legal issues, it was enough to make it a success! So with a way to convey a message to an audience, it's safe to say symbols are excellent for any purposes. Now again, let me remind you not everyone will see them the same way, especially when things get abstract. That being said, it's interesting to hear what people have to say about those.

              With that out of the way, I'm going to share this image now. I want you to try and interpret the symbols I made, and see what you think of them.

           With That out of the way, thank you once again for reading! Make sure to comment below, share this around, and check out my other posts. Most importantly though, stay tuned!