Monday, June 21, 2021

Story of the Logo

         Well, I have finally done it! I have now made a logo for a business to be used commercially! This a very big deal for me, as I hope this leads me to getting future work. With that said, I want to tell the story of how I would create the logo for Bad Dog BBQ.



        So how did I get the chance to make this? Well, back when I worked at Krispy Kreme, my manager had decided it was time to move on in his life. For him, that meant starting the food truck, Bad Dog BBQ. I, of course, made sure to let him know to contact me if he needed a designer. Low and behold, I believe a month later, he does just that, and first just asks that I trace an image for digital format.



     However, soon my former manager came to me with an idea to add a fire or smoke ring instead. So, after a bit of tinkering, and many screenshots, I came up with a base fire design, Shortly afterwards, I started playing with textures to see what kind of effect that could give. It was then I had an idea to give it a wood-fire feel, and made a wooden background.


                 After testing out colors, shapes, and the use of the truck image I liked, we finally had a compromise. After that, I did a few more slight edits, but eventually, it all lead to the image you saw at the top of this post. It might have been a long process, but I would say it was worth it! SO, hopefully you can see what I am capable of, and if you are in Lakeland, Florida, come check out Bad Dog BBQ! It is a true delight!


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