Story of the Logo

         Well, I have finally done it! I have now made a logo for a business to be used commercially! This a very big deal for me, as I hope this leads me to getting future work. With that said, I want to tell the story of how I would create the logo for Bad Dog BBQ.

        So how did I get the chance to make this? Well, back when I worked at Krispy Kreme, my manager had decided it was time to move on in his life. For him, that meant starting the food truck, Bad Dog BBQ. I, of course, made sure to let him know to contact me if he needed a designer. Low and behold, I believe a month later, he does just that, and first just asks that I trace an image for digital format.

     However, soon my former manager came to me with an idea to add a fire or smoke ring instead. So, after a bit of tinkering, and many screenshots, I came up with a base fire design, Shortly afterwards, I started playing with textures to see what kind of effect that could give. It was then I had an idea to give it a wood-fire feel, and made a wooden background.

                 After testing out colors, shapes, and the use of the truck image I liked, we finally had a compromise. After that, I did a few more slight edits, but eventually, it all lead to the image you saw at the top of this post. It might have been a long process, but I would say it was worth it! SO, hopefully you can see what I am capable of, and if you are in Lakeland, Florida, come check out Bad Dog BBQ! It is a true delight!

The First of Anything

      So today, I would like to talk about firsts. Not drafts, but more editions. The early days of a brand or style of you will. I went into a similar with my blog, Evolution of Style.

http://www.kugraphics.org/zachary/2019/12/08/style/

Except here, the topic of discussion will be based around the early works. Namely, all the other media around it. For example, in Japan there exists a movie called 'Super Mario Bros.: The Great Mission to Rescue Princess Peach!' Released in 1986, so early a year after the first game, it followed the basic story of plumber saves princess. However, looking back on the film from the perspective of today, there's a lot that doesn't match up. Elements that were made up, different characters and character traits, it certainly is bizarre. Thing is, you can't really say they did anything wrong when making it.

 Image courtesy of Wikipedia

       There was little control over the brand identity at the time. And not just here, but with other forms of media. In fact look at old advertisements for movies that turned into series, long-running shows, etc., and tell me that they say outdated statements. It's bound to happen as the team behind on the first days most likely didn't foresee the success, or hadn't planned it all out yet. They were also more relaxed with their product, not creating the more defined template other designers would need to follow. Whatever the case maybe, I hope this shows that your early designs, stories, or whatever, might become a bit more loose to interpretation. Even by you, things may change.

   

           With that said, thank you again for reading. Hope you enjoyed, comment below, and stay tuned!