Going to be a shorter blog this week, but I wanted to do discuss it none the less. You ever think about how a generic brand can either do its best to imitate a product, or stand out with their own look? Think of it like a cereal with a cartoon mascot that looks vaguely familiar, and then one that has the store's logo on it, some appealing image. Basically what I'm trying to say is that some generic brands are a bit of a wild card when it comes to design. Sometimes the store is responsible, other times it's another, smaller party.
At the end of the day though, I find that these brands at least have some form of unity about them.
Take Chek for example. A clear and concise look for all of their flavors; including cola, cherry, orange, etc. Essentially, these would all be given very different names if they were made under Coke or Pepsi. Meanwhile on the flip side, you have brands that, while having different looks, are trying to influence you with familiarity. Namely, all of the generic Mountain Dews and Dr. Peppers. You've seen them before!
Anyways, I just wanted to go on a quick rant about this. Thank you for reading, and stay tuned!
No comments:
Post a Comment