The Minimalism Problem

 

The following images are courtesy of PR Newspire, uiconstock.com , and seeklogo.com

            So minimalism can really be a double edged sword. On one hand, it makes logos easier to make and print out to consumers all over. On the other hand, it can make a logo boring, cause someone to ignore it completely, and strip a famous logo of their identity. For example, the third logo above is the new FireFox logo, and yet that looks nothing like a fox, just fire. The BMW logo above also has lost a bit of added intensity now that the logo looks more flat.

         Another problem with minimalism is that really it feels lazy. I honestly can not say if I feel much time was spent redesigning these logos, and instead the teams just did what corporate told them to do. Keep in mind, while they may not be the most advanced logos, they look to be easier to have on a business card, and probably require less resources to make.

         So Another problem with minimalism is that really it feels lazy. I honestly can not say if I feel much time was spent redesigning these logos, and instead the teams just did what corporate told them to do. Keep in mind, while they may not be the most advanced logos, they look to be easier to have on a business card, and probably require less resources to make. Another problem with minimalism is that really it feels lazy. I honestly can not say if I feel much time was spent redesigning these logos, and instead the teams just did what corporate told them to do. Keep in mind, while they may not be the most advanced logos, they look to be easier to have on a business card, and probably require less resources to make.

         Now what does this mean for me, and graphic design in the future? Well, it might show a future where everything is clean, sterilized, and no creativity really shows. On the other hand, if enough people feel it, we will get new designs that are exciting to look at, and force companies to change their methods. Only time will tell what happens. So once again, thank you for reading! I hope you enjoyed this article, comment below what I could change, and stay tuned!