If there's one thing in media that can help or hinder a product, it's being repetitive. Saying the same words over and over again, or using the same image, and imprint a feeling into the audience's brain. Whether the reaction you get though, while slightly depending on them, also depends on your method. We're looking at a double edged tool for marketing here, so let's take a closer look at it.
So how is repetition used in good ways? Well, I'd like to think of the chorus of a catchy song. Memorable, and fun to listen to. You want the part of your project that repeats to be nice, or interesting to focus on. Either that, or make it a nice, out of the way background element that blends in nicely. As long as you have a repeated message, phrase, or element that adds to the picture, you should be in the clear.
As for poor uses of repetition, best I could say is don't be annoying. An example I could think of is blowing a loud air horn constantly in a commercial, and not giving the viewer time to recollect. For a more visual example, don't make the repetitive element clash with the overall image, or make it hard to decipher. Really, what you want for this is to find a test audience, and see their reaction. If the majority is getting to a point of anger, you might want to change it up.
Now sometimes, there will be instances where repetition can happen, whether good or bad. Say a movie plot is reused for the sequel, or you accidentally use a patter twice. Best advice I could really offer is to double check your work, and don't be lazy. However, if you can find a way to form a creative twist after doing so, good for you!
With that being said, thank you for reading! Be sure to share your thoughts, and stay tuned!
