Social Media Management

      As the years go on, social media has become a necessity for companies. Sure, you could try to go without it, but that's a bit of a challenge.  More and more people are signing in, and checking out what's trending. Be it on Facebook, Twitter, Instagram,  or what else have you. So, this means that it's probably for the best that you get one for your business too.

             

 

Images courtesy of YouTube, Twitter, and Facebook respectively.

       Now, one of the biggest issues of social media is letting yourself get too attached. Now, I'm not saying you can't gave a personal account, or not let your professional account have a bit of fun. However, don't go overboard on a professional account, and reply to everything.  You represent your skills, and/or the business you work for. It is best not to make the social media page look like a mess of feelings, anger, nonsense,  as that paints a bad look.

     With that being said, a social media account is a great way to advertise. Not only does it allow you to interact with the consumer in some way, but it allows you to show off your work in a convenient way. Not only that, but with social media, it's a quick way to connect to any potential clients. One just has to be aware that they'll need to post often, and show off their product enough to get attention, and get trending! Word travels fast on social media, so it can be easy!

      Trending isn't always the best thing to be on social media however. If people are talking about you, or the brand you represent in a negative way, that bad message is going to spread. As such, watch what you put out, as you ideally won't want negative reception. Also remember that just because it's easy to get trending, doesn't mean you will. Algorithms play a big part of social media, and if you don't know how to market yourself, you will be buried under a sea of other material.

      So, with all of that said and done, thank you for reading! Hopefully you'll put this knowledge to good use for your brand, and succeed. Other than that, make sure to stay tuned!

Network Growth

     In the world of graphic design, sometimes you just need to know the right person to move forward. That of course, is the beauty of networks. You might start out with a friend in the business who helps you out, before having an entire community standing behind you. Networks are a great way to get support and to get yourself out there! With that said, let's jump into today's topic!

     

      It's been said before that a network is one's net worth, and that you'll want to surround yourself with successful people to be successful.  In a sense, that is true, as you can learn from different techniques from those around you. This doesn't just have to be your friends either, coworkers the people you live next to, can all influence you in some way. In the case of graphic design, influence will be a big part to how you develop your styles and how you work. Especially since the more people you have in your network, the easier it is for you to be advertised, and more customers you will have! 

     Keep in mind though, you will need to manage your network. Not everyone you come across will be perfect for joining it, and that's ok. Just remember that you need your network to work best for you. Also remember that it's best not to bother people to join yours on a regular, if not obsessive, basis. Not only does this reflect badly on you, but it causes your network growth to go down. It's best to look for people around your level at the time, then try for the big names right away.

   

      Only thing I have left to say is, remember that your network doesn't automatically build friendships. While building good relationships with others is important for getting your name out there, and developing skills, it shouldn't replace your social life. On the flipside, don't let your social life get in the way of work, and building your skills. Friends are great, but if they don't have any project ideas, it's best to look for actual clients. So, balance things out, and your network is sure to be a sturdy and safe foundation for your business.