Ah the Superbowl, a proud American tradition since it's inception. An even prouder tradition however would have to be the Superbowl commercials! On one of the most watched events ever, you want to make sure your product's name leaves an impact on consumers. Adjacent to this, advertising on the event is no cheap fee; so be able to pitch something people want to invest in. So, let's use these points to better go over what makes a Superbowl commercial terrific!
In the instance of leaving an impression, remember that a variety of people will see this; many who don't buy the product. On the flipside, you have people who swear by the product that you'll want to entertain. As such, one will notice these commercials being grand spectacles: Celebrity appearances, storylines built through other commercials, insane scenarios, etc. This is what helps a Superbowl commercial stand out from regular commercials, and what makes them feel like a special event.
Once again though, bear in mind that none of these promises means a commercial will be made. The charging fee the Superbowl has for advertisements is astronomically absurd. As such, it feels as if some Superbowl commercials feel samey nowadays; you definitely want to create something to appeal to higher-ups, but that also stands out. Also ensure to keep the budget on these commercials reasonable. Should they flop, chances are it will damage your reputation if you made a million dollar stinker.
With those two limitations in mind, good Superbowl commercials should be easy to make. However, that isn't necessarily the case; as stated before, recent commercial tend to be a little bland. Added to that, neither issue is essentially easy to overcome. While with enough elbow grease, one could make something entertaining, it's still a challenge. However, making a quick, fun commercial is still possible, so let's not give up! Than you once again for reading, and stay tuned!
