Target Audience

      Ideally, we want as many eyes on our product as possible. The more clients and customers, the better it is for our business. However, that can't always work in our favor. In graphic design, it is important to trim the fat of your audience and focus on one main part. A target audience, big or small, is one of the biggest parts to keep in mind when designing a product. Without further ado, let us explore this topic in today's blog.

        Now, a target audience really can be defined as the main group your product grabs. They are arguably the people you want to focus on the most. To give an example, if focusing on kids, it's best to make products with flashy colors, fun characters, and play along with their imagination. If your target audience is the elderly however, it's best to hand out concise, easily read information that doesn't leave them too distracted.

     Getting a target audience however, can be more of a challenge than you think. In some cases, you'll have one group in mind, but bring in an entirely different one. Another problem is may you try to grab in another target audience but isolate the one you already had.  At the end of the day, getting things right will be a tough balancing act. It's important that you properly research these groups  and see how you can improvise going forward.

       One piece of advice that I found best,  was to first create something for you. With that, you can find a target audience easier, and proceed to learn what works, and doesn't.  With all of that being said, thank you for reading, and stay tuned.