Target Audience

      Ideally, we want as many eyes on our product as possible. The more clients and customers, the better it is for our business. However, that can't always work in our favor. In graphic design, it is important to trim the fat of your audience and focus on one main part. A target audience, big or small, is one of the biggest parts to keep in mind when designing a product. Without further ado, let us explore this topic in today's blog.

        Now, a target audience really can be defined as the main group your product grabs. They are arguably the people you want to focus on the most. To give an example, if focusing on kids, it's best to make products with flashy colors, fun characters, and play along with their imagination. If your target audience is the elderly however, it's best to hand out concise, easily read information that doesn't leave them too distracted.

     Getting a target audience however, can be more of a challenge than you think. In some cases, you'll have one group in mind, but bring in an entirely different one. Another problem is may you try to grab in another target audience but isolate the one you already had.  At the end of the day, getting things right will be a tough balancing act. It's important that you properly research these groups  and see how you can improvise going forward.

       One piece of advice that I found best,  was to first create something for you. With that, you can find a target audience easier, and proceed to learn what works, and doesn't.  With all of that being said, thank you for reading, and stay tuned.

Social Media Management

      As the years go on, social media has become a necessity for companies. Sure, you could try to go without it, but that's a bit of a challenge.  More and more people are signing in, and checking out what's trending. Be it on Facebook, Twitter, Instagram,  or what else have you. So, this means that it's probably for the best that you get one for your business too.

             

 

Images courtesy of YouTube, Twitter, and Facebook respectively.

       Now, one of the biggest issues of social media is letting yourself get too attached. Now, I'm not saying you can't gave a personal account, or not let your professional account have a bit of fun. However, don't go overboard on a professional account, and reply to everything.  You represent your skills, and/or the business you work for. It is best not to make the social media page look like a mess of feelings, anger, nonsense,  as that paints a bad look.

     With that being said, a social media account is a great way to advertise. Not only does it allow you to interact with the consumer in some way, but it allows you to show off your work in a convenient way. Not only that, but with social media, it's a quick way to connect to any potential clients. One just has to be aware that they'll need to post often, and show off their product enough to get attention, and get trending! Word travels fast on social media, so it can be easy!

      Trending isn't always the best thing to be on social media however. If people are talking about you, or the brand you represent in a negative way, that bad message is going to spread. As such, watch what you put out, as you ideally won't want negative reception. Also remember that just because it's easy to get trending, doesn't mean you will. Algorithms play a big part of social media, and if you don't know how to market yourself, you will be buried under a sea of other material.

      So, with all of that said and done, thank you for reading! Hopefully you'll put this knowledge to good use for your brand, and succeed. Other than that, make sure to stay tuned!