Exposure

      We all want to get our names out there somehow. However,  it's not just getting our name out there, but also keeping it out there. How do we go about doing that? Well, this week, I want to go over exposure in graphic design! Without further ado, let's jump in.

      Now, one thing we always need when putting ourselves out there is confidence. Be willing to face criticism, be ready to improve, and be sure to keep motivated. Another thing to remember with exposure is to ensure your name is on the work. Whether the commission gives a shout out, or you have the project on the resume, let them know you're connected. However, this is just the first part.

      Once you have exposure, you need to make sure you keep it. Recommend yourself for follow up jobs, keep up with interviews, show off personal projects, etc. A good example of staying exposed, I would say, is Mariah Carey's 'All I Want For Christmas Is You.'. It's played every year, gives her a decent check every Christmas time, and it keeps her name out there for people to remember. So, I figure a good way to keep ensure people see your product; wether its in a store, or played regularly, just as long as it constantly gets your name out there.

      

 

Image  courtesy of Wikipedia

     

      Now, obviously there are limits. Don't go putting your name out everywhere, or to everyone, you might get in trouble, etc. Just have a good persistence about it. With that in mind however, thank you so much for reading! Hope you enjoyed, and stay tuned!

Happy Thanksgiving 2022!

     It's that time of year again everyone! I hope you all had a happy Thanksgiving day. As usual,  here are my photos.

   Once again, happy Thanksgiving! As usual, I hope you enjoy, and stay tuned!

Reused Assets

 

     We only have so much time before we finish a project. Sometimes, we have to remove elements we wanted. Other times, we'll need to set ourselves on a timer for how much comfort time we have. One thing creators will always find themselves doing however, is reusing assets. From using the same textures for different graphics, to having the same basis for a picture. For this week, we'll be talking about reusing assets, and the pros and cons of it.

Used the same base asset for this.

     So, what is a pro of reusing assets. Well, as stated earlier, it saves up on time. No need to make every individual piece of grass unique; people won't notice, so you can copy and paste the same texture. Another bonus is you can keep those assets for later projects, such as a character model, or custom gradient. This saves up on computer space, and gives you more tools to work with. The versatility of what you made in the past can help what you make in the future.

      As for cons, keep in mind reused assets can look lazy. People have eyes, and if a prominent asset is familiar, they will recognize it. Do this enough, and it will most likely turn the off, as they're tired of repetition. Let's not forget to mention that eventually, your work will look outdated. Do not let yourself become stagnant; if a grass texture looks like it was made in 2000, make a new one to reflect your current ability.  So if you do decide to reuse assets, be prepared for people to critique.

      At the end of the day however, it is your decision to do reuse assets. I'll, even I've done it in the past. I just hope we all consider the pros and cons I have listed. With that said however, thank you for reading, and stay tuned. 

Unlikability

      So, I want to believe we all desire to be liked. If not by everyone, or praised to the moon, then at least tolerated. As for what we create though, we might not instantly want it to be liked. Spinning off of my controversy blogs there are people who do want negative reactions to their works. Perhaps it is for attention, story purposes, or whatever reason. This week, I say we look into it.

    So to start, let's take a look at how we could portray something unlikable. Usually,  when we portray something likable, we hype it up, we think about what we, or our audience want to see, and then build it up. So to portray something unlikable, draw attention to what they don't want to see, and again, build it up.  Don't focus on praising it though, keep attention on the negative aspects. In the case of a story for example, show how the unlikable subject affects people around them.

      Now, keep in mind, it's best to portray unlikability, and not go forward to making something completely unlikable. Not to say it can't be done right, but keep in mind, you will have an audience. If there is too much obnoxious noise in a commercial, no insightful commentary about something awful, or no redeeming qualities whatsoever, it will turn people off. Whether this disliking it is intentional, or not, be wary with your portrayals.

       Remember, it is ok to have an element that is unlikable, just remember to balance it out somehow.  Main character is a jerk the entire time, have him get his comeuppance in an embarrassing way. Doing a documentary about an awful event, speak with knowledge on the matter, and condone those in the wrong. Just making something for the sake of upsetting people isn't a smart way to seem artistic. It is cheap, uninspired,  and shows you probably shouldn't be worked with.

     Once again however, thank you for reading! I hope you got something out of this, and stay tuned!

    

Enthusiasm

    

     It is easy to tell when a project isn't done well. Whether that be many typos, a lack of color, or just poorly edited, it's going to be obvious to the audience. One of the reasons for this lack of skill shown could very well be just a lack of enthusiasm. A problem several Graphic Designers, myself especially included, have faced. Let's talk about it, the effects, and how to avoid it this week.

    So what really causes a lack of motivation in Graphic Design? Well, the mood of a designer is one example. Say they've gotten sick for a majority of the project, or have a carefree attitude at the time, either extreme can effect the output. What could normally be a well-made video or logo, would instead be a rushed, bare-bones product that looks like a draft. A designer needs to make sure they are in the right mood to design, otherwise they'll rush out something they'll be very ashamed of.

     Another factor for lacking enthusiasm is, strangely enough, being to successful. Sometimes if a creator has gotten enough money from other projects, they'll put less effort into future ones.  Not to say they can't retire if they feel the time is right, or that they need to force themselves to work harder. Just that sometimes they'll make things seem like a big deal and then, barely work on it.  At that point, it feels less like they are happy to move on, and are more just looking for another paycheck.

       At the end of the day, the best way to combat a lack of motivation is to find the right jobs. Don't just pick something up for the sake of it, do it because you enjoy the work! Work when you're in the right mindset, and find a way to put yourself there, if need be. Now, this isn't saying you'll always be super motivated for everything you do, but it's best to stay motivated for anything going forward. Whether in Graphic Design, or in life. With that being said, thank you again for reading, and stay tuned!

The Human Touch

     With the rise of AI made art, I feel this conversation is important. Sure, the technology is impressive, and I can see the use out of it. However, one has to ask about the future of art and Graphic Design as a whole. It is important to remember that we shouldn't ignore why we make art in the first place, or to forget about our own feelings towards our creations.

     Now, let's talk about some positives first.  It is a good way to inspire more people to be artistic, obviously.  Another benefit is that it's a good way to create stock photos, or background images. If you know, what  you're doing, AI images can set you up. This also goes without mentioning the entertainment I've gotten out of silly videos that match a random AI image with a song lyric. So I wouldn't say AI images aren't this evil thing, or something artists should ignore.

    As for the negatives, however, let's first consider that it takes away jobs. Companies are going to look at this process, and use it to save money on artists. You also have to look at people letting an AI make the art, while they may display great technical knowledge, understand that it wasn't something they put their soul into. When it comes to making art, writing a novel, shooting a commercial, or whatever else, I want to know the person who did that put some soul into the project. Otherwise, what's the point of marketing if everything is going to be basic, and soulless? 

   The point of media is sharing your thoughts, your expressions, and hoping someone relates. If everything now just done with a machine with no emotions, people won't connect. Again, I do think that the people who know this type of technology, are genuinely talented. I also think they to can be great artists, if they actively use the technology to make something that has their soul in it. However, it needs to be said that while things of greatness can be witnessed, the hard work of those who make greatness needs to be acknowledged.

    With all of that being said, thank you for reading. Hopefully my point came across, and you'll stay tuned!

Controversial

     It was only a matter of time before I got to this topic. In fact, I have talked about it before with other blog posts. However, I really want to focus on controversy here, and how it's been applied to graphic design. It seems especially fitting to go over this, as it sometimes feels as if the next day has a new controversy already lined up thanks to media coverage.  in. The issue of 'any advertising is good advertising', is not true, as I have stated before.

      It is very rarely one can benefit  from a controversy targeted at them. It's hard to necessarily come up with a specific example, but if does exist in ways such as boycotts, media slander, and blacklisting. Granted, this really effects you more depending on how recognizable you, or your brand is. Smaller businesses usually get shafted, larger ones tend to get away Scott free. I know that's a negative way to go about it, but I'd like to think it still shows why starting controversy should be avoided. Unless you know what you'll do with the attention, or how to bounce back. 

        Now, talking about controversy,  or creating works based off of it, is different. In today's world, a lot of people will put their opinions in on these subjects. Through graphic design, one can express their thoughts on the issue in an interesting, eye-catching way. On the other hand, they could agree with on the issue, and create a way for the latter to spread their thoughts. It is an easy way to find a project to work on.

       This isn't to say one should let themselves become looking for controversial content to talk about. It is also not to say taking a stance on an issue is easy. However, I hope this paints a clearer picture on how I think controversy is best handled: Avoid doing questionable things for the sake of attention; Feel free to take a stance on an issue if you wish. Again, this isn't always perfect,  but it's a solid plan.

      With all of that in mind, thank you for watching, and stay tuned.

Portfolio Building

       So you have an impressive portfolio of drawings, and you plan to show it off at an interview. They like the artwork you display, but it's not enough to get the job. Another scenario however is that you have a more than just great artwork, but written stories, videos, and other creative endeavors as well. That being said, you're not in a spot where people can see them. In this case, it looks like you just need to build up your portfolio a teensy bit more.

     Now, obviously it never hurts to add and manage one's portfolio.  Obviously make sure it has up to date work, but also make sure it contains variety. Photography, drawings, video thumbnails, in progress works, anything you can do really. It always helps to practice new mediums, even if you're not the best at one yet. Therefore,  when you get to a decent point with your work, feel free to add it in the portfolio,  to show your talents.

         Keep in mind, as I stated earlier, it's not just learning, it's putting your name out there. Thankfully, there are plenty of social media websites, gatherings, and forums to do so. If there is a place to show off your work, do it! After which, ensure to work with the algorithm to build a good reputation for yourself. Will it be a lot of work to deal with, possibly; however it's still part of a grind that could be very well worth it. So don't just make great work in graphic design, make sure everyone sees it!

       A portfolio is one of the most important tools in graphic design. It's a metaphorical photo of one's self that you want people to see. As with any photo however, you'll want all details just right of you want the best affect. Will some things be out of your control? Yes. However, I do believe that there is just enough in your control to ensure your portfolio is the best it could be! With that in mind, thank you for reading, and stay tuned!

Tone Change

     So, let's say you've taken a picture in black and white. It gives off a somber, almost nostalgic feeling with the limited palette. However, what if you added colors to it? Well, then that somber feeling is instead replaced by a more upbeat one. The simplest edit could cause a drastic change in tone to a project. From simple audio fixes, to a major overhaul to the story, our blog topic today will be about how easy it could be to change the tone. Without further ado let's jump on in! 

     Now, most likely you won't want to change to tone of your work going into it. However, wether you realize it or not, that tone might undergo alterations during editing. Granted, it might be something small, like the art style, or one scene. Bear in mind, a tone change isn't always this big grand thing. It can always be you looking at your work, thinking it doesn't fit the tone you want, and making little edits. However, that doesn't mean big tone changes can never happen.

     As for bigger, more intentional changes of tone, those tend to be more interesting. For an example, I'll use the Jak and Daxter games. While the first game is more or less a standard action-platformer, with bright visuals, and cartoony personalities, Jak and Daxter II is certainly a change. Swapping out the original, colorful tone for a darker one, with gun-play mechanics, a darker story, and a more beastial main character, it certainly isn't the same game. It worked however, as not only did Jak and Daxter II outdo the original, but it set the tone for the rest of the franchise, albeit being 3 more games and some cameos. This is just one example of an extreme tone change, but I hope it paints an idea of what I want to illustrate.

     

 

Images courtesy of Moby Games and IGN respectively.

    Generally, a change in tone, whether it be in a franchise, or in one's work, is a hit or miss decision. Whether an audience sees it midway through, or learn of what could have been, they'll usually have a preference for the tone. At the end of the day, whether you change things up or not, is up to you. Just make sure to have a good note on what the reaction will be.

    With all of that said and done, I hope you enjoyed, and stay tuned!

Network Growth

     In the world of graphic design, sometimes you just need to know the right person to move forward. That of course, is the beauty of networks. You might start out with a friend in the business who helps you out, before having an entire community standing behind you. Networks are a great way to get support and to get yourself out there! With that said, let's jump into today's topic!

     

      It's been said before that a network is one's net worth, and that you'll want to surround yourself with successful people to be successful.  In a sense, that is true, as you can learn from different techniques from those around you. This doesn't just have to be your friends either, coworkers the people you live next to, can all influence you in some way. In the case of graphic design, influence will be a big part to how you develop your styles and how you work. Especially since the more people you have in your network, the easier it is for you to be advertised, and more customers you will have! 

     Keep in mind though, you will need to manage your network. Not everyone you come across will be perfect for joining it, and that's ok. Just remember that you need your network to work best for you. Also remember that it's best not to bother people to join yours on a regular, if not obsessive, basis. Not only does this reflect badly on you, but it causes your network growth to go down. It's best to look for people around your level at the time, then try for the big names right away.

   

      Only thing I have left to say is, remember that your network doesn't automatically build friendships. While building good relationships with others is important for getting your name out there, and developing skills, it shouldn't replace your social life. On the flipside, don't let your social life get in the way of work, and building your skills. Friends are great, but if they don't have any project ideas, it's best to look for actual clients. So, balance things out, and your network is sure to be a sturdy and safe foundation for your business.

Backlogs

       Always be prepared for anything! If that means having a backlog of work to put out, so be it! However, when is it best to move on from the backlog? Well, if you've read this blog long enough, then you'd know that's what we're going to talk about today. Without further ado, let's get started with another quick blog.

     To begin, I think that backlogs are generally good for making future plans for yourself. Know what ideas you want to put out, or things to follow up on. If not just ideas, it could give you work to fill time between your next project. Better yet, it could be your way of filling a weekly requirement. It all really comes down to you preparing in case of any circumstance. Whether that be something you intended, wanting to cram in unused ideas, or just have to do something on the spot.

     However, keep in mind that backlogs aren't always the answer. Sometimes you'll have a backlog of work that comes off as dated. This could be because it was made with less stellar technology, or at an earlier point in your career. Another problem is that you don't want to just focus on making work to fill in for later. You let that pile up, and you'll find that you have less storage space for when you need to make something for the now. So, while it can be helpful, don't rely on it too much.

     Overall, while a backlog can be good to keep, remember not to go overboard. Make projects with what you have at the moment to show people what you can do at the moment. On the flip side, don't forget you might always be finished on time.

      

Conclusions

  

     When everything thing is said and done, an end needs to happen. The finishing touches to any form of media is important to graphic design. Given the purpose, the message, or the product, what ends things off needs to be brought into questioning. Do you want something grand and impressive, or do you just want to do a once over? Let's discuss that on this week's blog.

      Now traditionally, when we think of conclusions, it's usually the ending of a story. The grand finale to a tale people have followed all this time. With that in mind, as they say, don't jump to conclusions.  While there's always the argument that it's about the journey, not the destination, the reddit needs to fit. For example, if your story was a horror novel, maybe tease the audience that the killer is still alive. Whatever the case may be, the conclusion needs to be thought out well, and be a good piece for the narrative, as to leave the audience the way you want them.

       Another type of conclusion you might not think about though is the conclusion to a project. The finishing touches for a picture, or the way you want the contract to play out. While it might not seem as grand, it is still important. Keep in mind, it's always nice to put in as much work into graphic design as possible, so the finishing details, like what file you'll send it as, or giving it a quick once over, is technically finishing up a job. Also, again, it's best to find a good way to conclude with a client for future work!

        With all of that said, let's remember to always envision  the finish when we begin. Don't focus on it to much, just have a realistic idea where you want to be once something is done. With all of that said and done, I'll see you here soon for another sort of sequel, going over beginnings! Stay tuned!

Anniversaries

      So, it's been a year or so since you've began your career/did this big project! What are you going to do to celebrate this? Will you make a little video to celebrate this accomplishment? Will you ignore it in favor of another celebration? All this and more, I wish to answer in this week's blog!

     Now, of course we have to ask why anniversaries are so special? Well, that's your legacy continuing! That is an achievement for continuing on this far! So, yeah, there is a good reason to celebrate it, whether it's been one year, ten years, or one hundred! A cause for celebration, whether big or small might be on the mind. Of course, you'll still need to evaluate how special the event is. The number 10, will always feel more important than 11.

    In other words, don't make a big anniversary celebration every year. While it's good to acknowledge it when you do, too much will exhaust people. Also, while you might have big events planned, don't force them to happen. If you have a project that needs to come out after a big anniversary,  do it. I know it may not line up with the more important anniversary, and you should set goals, but that doesn't mean to kill yourself. 

Or, you know, rush something out.

Image courtesy of Wikipedia. 

     At the end of the day though, how you celebrate it is up to you. You might not want to focus on that aspect, and that's fine. If you do though,  think about how you want to do it, and how you want the audience to feel.