Everyone has a role to play in graphic design; there's always a head designer, someone in charge of audience research, someone in charge of image design, etc. However, this isn't just a topic when talking about the people of graphic design. Each element, down to the font used, can play a role. Whether this be for elements of a story, or for the organization of a store front. With our blog topic picked, let's dive into it!
Firstly, it's important to understand the hierarchy of said roles; what do you want customers to see first? For example, in a movie poster, the role of your main image might be the main character, or a logo you want people familiar with. Another example is the role of storytelling; will it be filled by a narrator giving plenty of exposition, or visual cues along with music. Both in this case serve a similar purpose, it's just up to you as a creator to decide what you want. What fits this final product, be it commercial, book, videogame, is up for you to decide.
Speaking of stories, each part of one has a role to play as well. We all know about the iconic 'beginning, middle, and end', but what about the stuff in between? Some chapters may play the role of exposition, giving the audience extra information on the road. Other chapters might play the role of a cool down, allowing a break between the action. Whatever you want to tell, know your roles, because stories can be more than just those three parts.
So now you know the roles any piece of work or media can have. From people, to tools, to words, it's a nice, lengthy list to have. As usual, thank you for reading; please remember to cast your roles right, and stay tuned!
