Have you ever seen a commercial for a movie, restaurant, or anything that talks about how great the product is? Then you keep seeing similar commercials and advertisements just popping up everywhere you go? Eventually, it might get to the point where you just might try it out yourself. After that, one of two things happens; you agree with the advertisement, or you absolutely hate the product.
A lot of the time, what you see isn't what you get, but what the seller knows you want. So, the seller will want to make sure the advertisement hypes you up as much as possible, wanting you to try it out. This however can easily backfire if the product just isn't any good. Good example, take the infamous 'E.T.' game for Atari.
Image courtesy of WikipediaThis game was built up heavily by Atari to be a great one. Combine that with the fact this would be the aliens first ever videogame outing, and there was a lot of expectations out upon it. However, as we know, people didn't care for the game too much, and it was widely panned. So much so that 'E.T.' for Atari is a scapegoat for the infamous videogame crash.
Now, the same can sort of be said about something you hear is bad. The product is hashed all the time, it gets you interested, and you wish to see it. After that, well, your opinion might be different. It might not be that the product is good or great, but that it is not that bad. Of course, instances like this usually happens a few months, maybe even years after the subject came out.
All in all, whether it be due to too much advertising, word of mouth, or other factors like lies and it being an anniversary, hype can easily put too much on a product. Most of the time, something that winds up hated really just fails more due to his much it was built up. Not saying that to improve opinions, but because that is usually the case. So, if you are going to hype your own products up, make sure not to go crazy, and think ahead.
